As a professional designer and developer for twenty years in full-time positions, I would say it depends on what you want to pay!
You can get business card templates online, for an excellent price and are low-budget.
Why should I spend some time on the design of my business card?
You may not need too, if you’re all about getting your message out there, and have no existing brand identity. Then you’re at the perfect position, to choose a design from one of the many business card providers.
So when is it essential to spend the time and money on a business card?
It’s down to the logo mainly; your logo is everything and the more time and money you spend on it, the better and more professional it is going to look.
Non-designers think that a designer takes a minute to design a logo, so why should they pay a lot. What they forget is they are paying for their experience. Which is a lot of cases, is a long one with a degree and courses and a long working history.
If you look at well-known brands and their logos, they will spend millions, and it makes a difference!
Once a logo has been signed off by the companies directors, it will be part of a branding document.
A branding document is an essential tool for businesses to keep the companies message consistent throughout all of its departments.
They typically go over the do’s and don’ts of using a logo and also share the colours of the brand as well as other things.
Why is a brands consistency important?
It can, in time, create brand followers, who see your brand, as good quality and expect high standards in care.
Think of it from the side of the customer
You want a company or service that’s not going to let you down, who keeps to dates and contacts regularly. You may look for signs they are trust-worthy, such as their image, have they spent some time on this?
What are the typical questions customers are looking to answer about a business?
- Have they got customer reviews?
- What partners do they have?
- What projects have they done before?
- How long have they been around?
All of these pointers will get people to contact you.
I hope this was an informative post.
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