How do you start your projects?
There have been times when I’ve been asked to become more creative in my roles, and I’ve found I particularly like designing logos. I always listened to who-ever I’m working with, whether another Graphic Designer or a Marketing Director.
What services do I provide as a logo designer?
I’ve supported businesses to modernise existing brands and have also been involved in carving out a completely new look and approach. Whether that’s by improving the design or its content, I will always involve my clients when working on a project and find getting help and support, produces better results!
An excellent place to start when thinking about a new brand image.
1) Who is your target market and demographic?
It’s beneficial to know the target demographic such as understanding what age, country, and so forth, will make a difference to your brand image.2) Who are your competitors and how do they position themselves.
Also, how do you differ from them?
This bit of marketing research is worth doing before you start creating your marketing material’s content and design work. It will help give your communication style a more powerful message and help your business compete successfully in a competitive market.
3) What does your business offer?
The more you understand your product or service, the more you can get under the skin of your project.
4) What is the overall message, you wish to portray, with your brand?
Communication is the key to selling and getting your message out. If you understand your business, you can clearly articulate this message into your content.
5) What should people think when they see your brand?
They need to understand what your message is and what your business is selling easily.
6) Are you a niche market or mass market?
Some marketers will decide that their market is saturated. When they do, they may choose to market their service or product differently, such as niche marketing.