Cheeky little tips to get more customers (leads)

So the ultimate question for new businesses is how do I get new customers without spending massive amounts of money on adverts and marketing but doesn't take up all your time with technical/design work and knocking on doors. Here are a few ideas that have worked for me and my clients. Engage with customers with a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. Click here for more information Create videos that can be added to social media Use Backlinks software that looks where your competitors are advertising online or use Google's free tools for this: click here Use rotational banner businesses, that means your banners go all over the place (apps, websites) rather than spending a fortune on printed adverts - click here Get hold of emails via a third party business...

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Google Search Operators

What are Google search operators? Google search operators are special characters and commands (sometimes called “advanced operators”) that extend the capabilities of regular text searches. Search operators can be useful for everything from content research to technical SEO audits. How do I use search operators? You can enter search operators directly into the Google search box, just as you would a text search: Except in special cases (such as the “in” operator), Google will return standard organic results. Google search operators cheat sheet You can find all of the major organic search operators below, broken up into three categories: “Basic”, “Advanced”, and “Unreliable”. Basic search operators are operators that modify standard text searches. I. Basic Search Operators "yourword" Put any phrase in quotes to force Google to use exact-match. In single words, it prevents synonyms. OR yourword OR yourword Google search defaults to logical AND between terms. Specify "OR" for a logical OR (ALL-CAPS). | yourword | yourword The pipe (|) operator is...

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22 Free Google Products for Small Business Owners

For e-commerce entrepreneurs and small business owners, Google has attractive, free tools for nearly every aspect of online productivity. Here is a list of free online products from Google. There are simple efficiency tools, as well as game-changing web applications. For the tools you’re using already, make sure you’re taking advantage of all the integrated bells and whistles. General Office Google Chrome. Google Chrome is a browser that’s built for speed, simplicity, and security. Customize Chrome with a wide variety of third-party apps from its marketplace. Google Calendar. Google Calendar is a scheduling platform to organize and share events. Access your calendar when you’re away from your desk with two-way syncing to your phone or tablet. Stay on schedule with reminders, and get notified by email or receive text messages directly to your mobile phone. Gmail. Gmail is a Google’s email application, which includes 15GB of free storage (across Gmail, Google Drive, and Google+ photos)....

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Why is Market Research important?

Why is Market Research important? Questions you should ask yourself: Is there enough demand to start up your new business? Will it see it through its first year and beyond? Before spending any money (most importantly) and time, research  can help you with the following: Whether there is a genuine market for your idea The likely value and volume of demand Trends currently affecting your market Likely future developments Proposed law changes Technological changes Level of likely competition You can get ahead of your competitors by spending research time, such as Specific information about your target customers Who you will be competing against Their strengths and weaknesses Any potential strategic partners to collaborate with for mutual benefits Types of Research Primary - Information that comes directly from the source. Secondary - Market research that's already compiled and organised for you. Qualitative Personal insight Great for customer experiences Stories, anomalies & truths Rich Quantitative Large data sets ...

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5 key disciplines for a successful business

I’ve discovered that there are 5 key disciplines you need to master if you’re going to have a successful business in this industry: PROFILE In order to attract clients, it’s critical that you establish yourself as an authority in your field. The problem is, there are literally hundreds of thousands of life coaches, business coaches, personal trainers, therapists, etc, in the UK alone. It’s an extremely crowded market. So unless you specialise, it’s going to be almost impossible to attract clients and make a decent living. You’ve probably been told hundreds of times the importance of selecting and dominating a niche. It’s marketing 101. So why do most coaches, consultants, and mentors remain generalists? Fear. They fear that, by selecting a niche they’ll miss out on potential clients. Or that they’ll limit the number of people they can help. The impact they can make on the world. But here’s the thing… Selecting a niche is not like naming your child! There’s no rule...

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Could your brand for your business be improved?

It's the first quarter of the year! This is the time when many business owners feel motivated and set goals for the year ahead. If you have exciting plans, don't let your brand image hold you back.   Dolce Designer is a one-woman Design & Development company who can support your business when it comes to print design and online development. Have a look at my packages to get an idea of the many services I can provide:  Start-Up package - Includes one logo, three pages responsive WordPress website (No e-commerce, template design used) and business card design - £350 Promo package - Email newsletter (responsive, template design used), leaflet, small advert and one logo - £300 Campaign package - Your own design for a Newsletter that is also built as HTML, Landing page inside your WordPress website, a selection of banners various sizes, Graphics for social media - £200 You can view...

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Digital Skills: A pathway to a successful career

Anyone wanting to forge a career in an industry that's going from strength to strength, namely digital marketing, would do well to have several skills under their belt or even specialise in a single one. It could involve achieving an in-depth knowledge of social media networking, concentrating on more technical skills and/or getting to grips with digital marketing. It all helps when it comes to being seen as a true digital professional. In short, there's an array of skills to choose from whether it's for a chosen career as a freelance digital designer or other. Getting a range of digital skill under your belt Being proficient in a range of digital skills is one route forward, more especially if they are ones that not everyone boasts having. It helps when it comes to standing out in what has become a crowded market place, bearing in mind that a lot of small businesses...

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Fake news or real news?

Fake news has been all over the media recently. From fake news stories about Donald Trump and his family to people putting out fake posts after the recent and tragic events in Manchester, it seems to be increasingly difficult to know what to trust. The most popular channel to publish this fake news seems to be on social media websites like Facebook and Twitter where the news can soon become viral. Many times we have seen reports of celebrities that have passed away when they haven’t or incidents occurring that aren’t actually real. But how do we know what to trust? There is so much content shared that we tend to trust it. If not the content itself then we trust our friends and family that shared it and assume it must be true. That’s not to say that everyone believes it. There are some that will type the headline...

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