The problem nowadays is no one has any time. Which means to get a business noticed, needs either money throwing at it or lots of marketing work done to it.
I’ve written some career advice on improving your prospects, from the perspective of a business owner.
With the advent of social media, it’s enabled anyone to become known and have the opportunity to have a voice globally.
But what about you?
Have you ever thought about how you as a person look like to people? We as human beings who are very complex and have many different layers in our personality. It could be our downfall when getting noticed and remembered.
You as a brand
Clarity and consistency, being understandable about who you are. If you have many interests, it may help you as a business person. To tone down some of your skills and focus on just a few areas.
Maybe having two social media accounts could help. A recreational one and one that gets yourself known, business-wise.
Branding yourself could be an excellent move by branding yourself as a signature image and a unique voice. You could become a recognizable standard—an established identity, maintaining a personal level of trust and interaction.
1) So how do you brand yourself?
Before you establish and develop your expertise, you have to build your reputation. You may have many areas of expertise, but to be a good brand. You need to come across different and unique, compared to your competitors. Focus on what your most proud of and prove that you have bags of experience in and energy.
2) Start writing and keep your image consistent.
Build your reputation, make what-ever you say, to a high standard, and people will become to expect this and value this from you.
When it comes to your image, make sure you consistently present yourself simply and recognizably.
3) Clean up your act on social media.
Take the time in making your website pages consistent in the image and look. Your posts and updates should be regular, but only post content you would like to read yourself.
In the real world, business growth is usually by networking. Social media is just the same, you need to engage with other individuals by using the ‘@’ sign, and anybody else who could be valuable in helping you spread the word about your expertise.
Attending networking events and get your face known in your community is still as essential but possible since COVID social media is more of a big player when it comes to networking.
A personal brand is a way of looking at yourself from the outside and forming an image that you would like to portray within your community and online.
Once you start doing this, you will eventually become that person.
I hope this helps you.