Product launch for new software for a retailer.
I was contacted by an associate to step up and provide a last-minute launch campaign for new Microsoft software. The deadline was extremely short, but I still delivered on time.
The problem nowadays, is that people have little time, which means to get something noticed, it needs to be consistence and say the same thing. Which is why branding works when it comes to Products and Services.
With the advent of blogs and social media this has enabled anyone, to become known and have the opportunity to have a voice globally. But what about you? Have you ever thought how you come across to other people. We as human beings, and are very complex and have many different layers in our personality, but this can be your downfall when getting noticed and remembered.
Clarity and consistency, be clear in who you are and who you are not. If you have many interests, maybe you could tone some of them down and focus on the one area you are most proud of. You could do this by having two social media accounts, one that is more recreational and one that is to do with getting yourself know for a particular quality.
Branding yourself could be a very good move, by finding yourself a signature image, a unique voice and a recognisable standard. It can allow you to establish a reputation, and identity, which still maintaining a personal lever or trust and interaction.