5 key disciplines for a successful business

I’ve discovered that there are 5 key disciplines you need to master if you’re going to have a successful business in this industry:

PROFILE

In order to attract clients, it’s critical that you establish yourself as an authority in your field.

The problem is, there are literally hundreds of thousands of life coaches, business coaches, personal trainers, therapists, etc, in the UK alone.

It’s an extremely crowded market.

So unless you specialise, it’s going to be almost impossible to attract clients and make a decent living.

You’ve probably been told hundreds of times the importance of selecting and dominating a niche.

It’s marketing 101.

So why do most coaches, consultants, and mentors remain generalists?

Fear.

They fear that, by selecting a niche they’ll miss out on potential clients. Or that they’ll limit the number of people they can help. The impact they can make on the world.

But here’s the thing…

Selecting a niche is not like naming your child!

There’s no rule that says you have to stick to that niche forever.

PROMOTION

This is where most Experts get it wrong.

They dive straight into advanced promotional strategies like running Facebook Ads, building funnels, writing books, etc.

And they’re wasting HUGE amounts of time and money.

The best thing to do?

Direct outreach on social media!

(AND picking up the phone if you have numbers.)

PRODUCT

The big mistake I see a lot of ‘Experts’ making, is they create lots of different products, at various different price points, before they even make a sale.

You don’t need to sell a book on Amazon, or a digital product for a few dollars.

You need ONE product/service, and that one product/service should be priced at a minimum of £1000 (probably more).

That way, you don’t need to get hundreds of clients.

In fact, just 4 or 5 clients at £1k/month gets you moving!

And getting 4 or 5 clients at £1k/month is WAY easier than getting hundreds of people to pay a small amount for a digital product or seminar ticket.

PITCH

The number one skill you need to master in order to be successful as an expert is pitching.

Specifically, developing a process that enables you to serve, sell, and close.

Again, many newbie ‘Experts’ seem obsessed with creating a scalable way to pitch their products and services.

They want to run live events and webinars, when – truth is – that setting up one on one conversations with qualified people will far more likely get you the result you’re looking for.

Selling and closing one on one will always give you the best chance of getting a new client, vs selling to a group of people all at once.

PLAN

The final mistake I see a lot of people making, is they’re thinking and planning too far ahead.

They have these grand ideas of where their business might be in 12-18 months’ time, and the fact is, they have no idea about what might be just a few weeks in the future.

Whenever I take on a new client we devise a 30-day strategic plan. This allows the client to get clear and focused on that 4 week period, to give them the best chance of succeeding and achieving!

 

 

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